Job Details

Data Scientist

About

Description

We are seeking a highly skilled Marketing Data Scientist to join our Marketing Data Science Hub team. The successful candidate will perform analyses, provide insights, and build predictive models to drive sales, distribution, and marketing analytics. This role will also involve expanding our suite of automated analytical reports and enabling performance marketing through data-driven insights.

Responsibilities

Perform analyses, provide insights, and build predictive models that will assist with sales, distribution, and general marketing analytics
Expand the suite of automated analytical/KPI reports used by clients of the Marketing Data Science Hub team (relating to lead volumes, call centre metrics, campaign performance etc
)
Be an enabler of performance marketing, i
e
perform analyses, provide insights, and build predictive models that will assist with: Client segmentation and ideal client identification
Development and implementation of targeted marketing strategies
Optimisation of call centre operations
Digital marketing optimisation
Source and provide customised data to the business
Guide business stakeholders in what data to extract
Improve processes and databases where opportunities arise
Interpret and disseminate information via reports and publications

Qualifications

Honours degree (or higher) in statistics, actuarial sciences, computer science (or equivalent, relevant qualification)
Knowledge of statistical packages (R, SAS, SPSS, Python etc
)
Knowledge of BI reporting tools (Power BI, Tableau, QlikView)
Experience in statistical and machine learning modelling techniques
High level of computer literacy (advanced MS-Excel and SQL)
2+ years of work experience as a Data Analyst, Quantitative Analyst or Data Scientist